Social media for business development
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Marketing on social media

FactsClick to read  
How can social media help you meet your marketing goals Click to read  
How to promote your business for free on Facebook Click to read  
Widening your pool of clients

Different use of different networks Click to read  
General tips to reach a wider audience on social mediaClick to read  
Staying in touch with the clients, loyalty strategies on social media

General tips Click to read  
Content tips Click to read  
 Keywords

Business, marketing, follower, fanpage, loyalty, engagement


 Objectives/goals:

At the end of this unit the learners will be able to:
- Promote your business for free on social media
- Understand the different options offered by different social media tools
- Interact with your clients on social media
- Engage with clients on social media and feed loyalty
- Improve your business image on social media


 Description:

The invention of the Internet strengthened the potential of communication and brand developent. Online networking offers new opportunity to interact with clients and potential clients, to keep in touch and to establish new relations all over the world expanding your business very quickly. But how to get oriented in this world of offers? This module proposes a practical guide to get acquainted and understand the opportunities social media offers for marketing and business development, how to use them and why, what benefits we can get in terms of branding and client loyalty. Jump in!


 Top 5 Key Facts

1. Social media can help you meeting your marketing goals
2. You can use Facebook to promote your business for free
3. Instagram is the best social media to interact with young clients and post pictures
4. It is important to work on a coherent branding over different media channels. This branding should be in accordance with your company values and beliefs.
5. To maximize the potential of your marketing campaign, use an engagement plan.


 Contents in bullet points

Unit 2 - Social media for business development and commercial activities
2.1 Marketing on social media
2.1.1 Facts
2.1.2 How can social media help you meet your marketing goals
2.1.3 How to promote your business for free on Facebook
2.2 Widening your pool of clients
2.2.1 Different use of different networks
2.2.2 General tips to reach a wider audience on social media
2.3 Staying in touch with the clients, loyalty strategies on social media
2.3.1 General tips
2.3.2 Content tips